Introduction:

The human senses, smell, hearing, sight, taste and touch, must be at the base of the buying and consuming experiences that a company creates through its marketing strategy and tactics. They should be the focus of a company’s marketing activities with an emphasis on creating and delivering sensory experiences. This allows the company to convey its brand identity and values ​​at a deeper individual level. Sensory marketing can contribute to an individual purchase and consumer experience, where the five human senses interact in a supreme sensory experience of the brand.

Goals:

Offer an update on the fundamental knowledge about Sensory Marketing and how it can be used to maximize the consumer’s sensory experience with the product and brand.

Expected Contribution:

• Understand the main differences between traditional and sensory marketing;
• Recognize the cases where sensory marketing has been used and how to make use of this tool to learn about consumer preferences and be able to attract them through a multisensory experience.

Programming:

• Traditional versus experimental marketing;
• Where the five senses enter the consumption experience;
• Consumer experience. Memorization;
• How and where to apply the sensory MKT;
• The use of multisensory characteristics;
• Sensory branding;
• Synesthesia.

Who is it for:

• Professionals in the areas of Marketing, Consumer Insights and other areas related to consumer research and Science.

DO YOU WANT TO BE WARNED WHEN OPENING A NEW CLASS?
LEAVE YOUR CONTACT BELOW AND WE WILL WARN YOU!