Introduction:

One of the areas of sensory science that has developed the most has been integrated with marketing and consumer science. These advances have been accompanied by a growing need for greater analytical and interpretive skills.

The multivariate analysis techniques and statistical softwares are giving new support to this evolution. The challenge, therefore, is to identify the fundamental concepts that affect the application of these techniques to express them in a simple way.

Goals:

Offer an update on the fundamental knowledge about Sensory Analysis applied to consumer studies. Completely redesigned course, with news to guide the planning, execution, analysis and interpretation of sensory research with consumers.

Expected Contribution:

• Design sensory studies with consumers in order to diagnose and quantify the sensory experience that the consumer experiences with the product and what are the objectives that he or she seeks to achieve when choosing this or that product;
• Know how to obtain and interpret the results necessary for the company’s competitive leverage and develop successful products in the market.

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